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1. Daniel Schacter, The Seven Sins of Memory: How the Mind Forgets and Remembers (Mariner Books, 2002).

2. Carl Wieman, “Why Not Try a Scientific Approach to Science Education?” Science, September – October 2007.

3. Emily Hanford, “Physicists Seek to Lose the Lecture as Teaching Tool,” National Public Radio, January 1, 2012, http://www.npr.org/2012/01/01/144550920/physicists-seek-to-lose-the-lecture-as-teaching-tool.

4. Malcolm Gladwell, Blink: The Power of Thinking Without Thinking (Back Bay Books, 2007). 5. Daniel Kahneman and Gary Klein, “Conditions for Intuitive Expertise: A Failure to Disagree,” American Psychologist 64, no. 6 (September 2009).

6. Donald A. Norman, The Design of Everyday Things (Basic Books, 2002).

7. B. Joseph Pine II and James H. Gimore, The Experience Economy, updated ed. (Harvard Business Press, 2011).

8. Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences (Wiley, 2010).

9. Syd Field, Screenplay, rev. ed. (Delta, 2005).

10. Jeanne Liedtka, “Strategy as Experienced,” Rotman, Winter 2011.