Литература

Литература

1. Assael Henry. Consumer Behavior and Marketing Action. 2nd ed. Kent Publishing Company, 1983.

2. Bradley Frank. Marketing Management: Providing, Communicating and Delivering Value. Prentice Hall, 1995.

3. Dudick Thomas S. Handbook of Product Cost Estimating and Pricing. Prentice Hall, 1991.

4. Nessim Hanna, Dodge H. Robert. Pricing: Policies and Procedures. MacMillan Press, 1995.

5. How to Price Your Products and Services // A Harvard Business Review Paperback, Boston, 1991.

6. Monroe Kent. Pricing: Making Profitable Decisions. 2nd ed. McGraw-Hill, 1990.

7. Nagle Thomas T, Holden Reed K. The Strategy and Tactics of Pricing. Prentice Hall, 1995.

8. Simon Hermann. Price Management. Elsevier Science Publishers, 1989.

9. Winkler John. Pricing for Results: How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices. Heinemann,1983.

10. Dalrymple Douglas J. Estimating Price Elasticity// Journal of Retailing. Winter 1966–1967.

11. Monroe Kent, Della Bitta Albert J. Models for Pricing Decisions // Journal of Marketing Research. 15 August. 1978. Pp. 420–428.

12. Monroe Kent. Buyers’ Subjective Perceptions of Price // Journal of Marketing Research. 10 February. 1973. Pp. 70–80.

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